FRESH-B INNOVATES WITH AN EDIBLE TOOTHPASTE,
Packaged in a sterile sachet called "Eat & B-fresh".
Opportunities to brush your teeth after lunch are rare. It's not easy at school or at work.
Yet this neglect allows bacteria in the mouth to multiply, plaque thickens, and food colorings remain in contact with teeth longer,
resulting in more fragile and yellowed teeth.
EAT & B-FRESH, a solution to take anywhere
The Fresh-B foldable toothbrush, is ideal for travelers.
Wherever you are, it's easy to clean your teeth because Eat & B-fresh is swallowable.
No need to be in a bathroom to spit out or rinse your mouth.
THE BEST TOOTHPASTE FOR YOUNG CHILDREN
Children under 6 years old swallow up to 50% of their toothpaste. Today's toothpastes are all cosmetics, meeting standards based on skin contact.
These toothpastes should not be swallowed but spat out. Unfortunately, young children swallow up to 50% of their toothpaste when brushing their teeth, which means that conventional toothpastes are not suitable for young children. However, Eat & B-fresh toothpaste is truly ideal for children.
Developed by a dedicated dentist, this toothpaste is made with 100% food-grade ingredients approved by European legislation and is entirely manufactured in Europe. Thanks to a formula carefully researched and improved over 10 years, Eat & B-fresh is both a toothpaste and a delicious gel.
Children love having their teeth brushed, so teaching them about dental hygiene becomes a real pleasure. Children who enjoy cleaning their teeth are less prone to cavities.
Eat & B-fresh can be used from the appearance of the first teeth.
The first teeth usually appear around 6 months of age. As soon as they erupt, it's recommended to clean them at least twice a day.
Fresh-B has created a toothbrush with extra-soft bristles. Simply apply a small amount of Eat & B-fresh toothpaste to the brush and then clean your baby's teeth.
Babies can swallow Eat & B-fresh toothpaste, which has been specially formulated for them. Eat & B-fresh toothpaste is packaged in a sterile sachet, guaranteeing product quality and consumer safety.
Eat & B-fresh is a food-grade gel that also functions as toothpaste.
RECOGNIZED ACTIVE ELEMENTS:
XYLITOL
It is a polyol (E967) extracted from birch bark and other fruits, recognized for 20 years as a sugar substitute. First developed in 1975 in Finland, xylitol provides a cooling sensation while inhibiting the growth of bacteria responsible for tooth decay. This is why it is a key ingredient in chewing gums, recognized by the HAS (French National Authority for Health).
In some countries, such as Japan and the United States, xylitol is used for other beneficial properties:
"Treating upper respiratory tract infections, preventing acute otitis, and in the diets of patients suffering from diabetes or obesity."
Xylitol combined with erythritol gives excellent results against bacterial growth, which is why they are used in Eat & B-fresh toothpaste.
UN CONTRÔLE QUALITÉ EXIGEANT
L'ERYTHRITOL
(E968) This is a natural sweetener derived from plants and found in many foods (mushrooms, fruits, cheeses, etc.). Although discovered in 1852, it wasn't until 1990 that it appeared in natural products in Japan.
Today, erythritol is used in more than 60 countries: in beverages, chocolate, candies, and baked goods. Its near-zero calorie content makes it a great choice for zero-calorie diet products.
4. According to the thesis by Thibaut Merit - 2014 "THE STATE OF XYLITOL IN DENTISTRY" Chicurel M. Bacterial biofilms and infections. Slimebusters. Nature 2000 – 408: 284-286
CALCIUM CARBONATE
(E170) has numerous properties. It is used here as a cleaning and polishing agent.
It is a gentle abrasive, ideal for teeth and other delicate surfaces. It also helps to reduce acidity.
It gives Eat & B-fresh toothpaste a basic pH (pH 8.5 at 25°C), thus neutralizing the acidity produced by bacteria.
(Bacteria produce an acid that damages tooth enamel, promoting the development of cavities.)
Calcium carbonate releases calcium ions and remineralizes tooth enamel.
5. African Journal of Microbiology Research, Vol. 6(20), pp. 4404-4408, 30 May 2012
Thierry Payet, a committed dentist.
I've been a dentist since 1998. The idea of carrying toothpaste in my pocket came to me during a flight when I couldn't easily access the restroom.
How could I maintain my dental hygiene?
What products could I use?
This was the starting point for my thinking. I quickly wanted to put my ideas into practice by researching an innovative toothpaste formula. I submitted my idea to a research laboratory with independent scientists, and together we created a toothpaste gel formula.
Then I spent 10 years refining this formula by conducting numerous tests.
Creating this toothpaste gel also addresses a real need: Young children unintentionally swallow up to 50% of toothpaste when brushing their teeth!
However, regular toothpaste is harmful if ingested!
It seemed logical to me that edible toothpaste would be a future consumer product.
